Se afișează postările cu eticheta oldies. Afișați toate postările
Se afișează postările cu eticheta oldies. Afișați toate postările
Impactful visual
Un spoof mai vechi de la Puma. Sau de la Puma cat sa para spoof.
Some things never get old.
later edit: click aici pentru traducerea termenului din titlu.
Oldies, but still goldies advertising jokes
Q. How many copywriters does it take to change a light bulb?
A. Change?! I'm not changing crap! This is bullshit! Who said to change it?
Q. How many art directors does it take to change a light bulb?
A. Does it have to be a light bulb? I've got this neat candleholder..
Q. How many account executives does it take to change a light bulb?
A. How many would you like?
Q. How many media people does it take to change a light bulb?
A. I first need to figure how many people the light will reach, and then I can back out a number.
Q. How many creative directors does it take to change a light bulb?
A. Let me go to L.A. and find out.
Q. How many producers does it take to change a light bulb?
A. I don't know. What do you think?
Q. How many print production managers does it take to change a light bulb?
A. Forget it. We don't have the budget for a new one.
Q. How many traffic people does it take to change a light bulb?
A. All I know is that it should have been changed last week, and it's not my fault.
Q. How many editors does it take to change a light bulb?
A. Two. One to change it and one to check the change.
Q. How many marketing directors does it take to screw in a light bulb?
A. It isn’t too late to make this neon instead, is it?
Si sursa.
A. Change?! I'm not changing crap! This is bullshit! Who said to change it?
Q. How many art directors does it take to change a light bulb?
A. Does it have to be a light bulb? I've got this neat candleholder..
Q. How many account executives does it take to change a light bulb?
A. How many would you like?
Q. How many media people does it take to change a light bulb?
A. I first need to figure how many people the light will reach, and then I can back out a number.
Q. How many creative directors does it take to change a light bulb?
A. Let me go to L.A. and find out.
Q. How many producers does it take to change a light bulb?
A. I don't know. What do you think?
Q. How many print production managers does it take to change a light bulb?
A. Forget it. We don't have the budget for a new one.
Q. How many traffic people does it take to change a light bulb?
A. All I know is that it should have been changed last week, and it's not my fault.
Q. How many editors does it take to change a light bulb?
A. Two. One to change it and one to check the change.
Q. How many casting directors does it take to screw in a light bulb?
A. Well, if I really had to choose, there's this one bulb, he's a little oversized for the socket but he burns really bright, or wait, no, there's this little bulb, he's really energy efficient if you want to save time and money, but, wait, there's a fabulous bulb I just saw in a showcase, he has no name value whatsoever, but the design was to die for, but, wait... It doesn't matter, nobody will give me credit anyway.
Q. How many first A. D.'s does it take to screw in a light bulb?
A. Why the f**k are you asking me? Can't you see I'm busy!
Q. How many marketing directors does it take to screw in a light bulb?
A. It isn’t too late to make this neon instead, is it?
Si sursa.
De criza
Din ciclul 'Oldies, but goldies'.
De ceva vreme ma gandesc sa adun toti freelancerii din publicitate intr-o agentie fantoma :-). Cum ar fi? Ciubuc Advertising S.R.L. Ai un client (prietenul prietenei unui amic), poti sa-i faci un logo, dar nu stii pe nimeni pe productie ca sa ii iei banii si de acolo? Ei bine... Va bagati? (stiu de grupul de pe Linkedin, dar vorbesc de ceva mai organizat).
Puterea principiului
Dupa cativa ani de inghitit know-how, am descoperit ca principiile 'old school' de comunicare nu sunt doar valabile in continuare, ci si foarte utile.
De exemplu, atunci cand toata lumea se inghesuie la o usa a metroului, diferentierea iti face viata mai usoara.
Atunci cand doamna de la alimentara te cearta ca n-ai marunt, comunicarea 'single-minded' a USP-ului ('nu e problema mea') ajuta.
Atunci cand esti in trafic si taranu' iti taie calea, comunicarea non-verbala este cea mai eficienta. Nici niste 'force feedback' nu strica.
CRM-ul cu clientul imbunatateste intotdeauna relatia.
Daca iubita vrea la maica-sa in week-end, o poti convinge mai usor printr-o alternativa absurda.
Iar cand vrei sa agati, putin online, niste tehnici de PR sau, in cazuri drastice, putin CSR nu strica. Si nu ma starniti sa va povestesc despre 'activation' in timpul actului sexual.
Brb.
De exemplu, atunci cand toata lumea se inghesuie la o usa a metroului, diferentierea iti face viata mai usoara.
Atunci cand doamna de la alimentara te cearta ca n-ai marunt, comunicarea 'single-minded' a USP-ului ('nu e problema mea') ajuta.
Atunci cand esti in trafic si taranu' iti taie calea, comunicarea non-verbala este cea mai eficienta. Nici niste 'force feedback' nu strica.
CRM-ul cu clientul imbunatateste intotdeauna relatia.
Daca iubita vrea la maica-sa in week-end, o poti convinge mai usor printr-o alternativa absurda.
Iar cand vrei sa agati, putin online, niste tehnici de PR sau, in cazuri drastice, putin CSR nu strica. Si nu ma starniti sa va povestesc despre 'activation' in timpul actului sexual.
Brb.
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