Heineken. As good as it gets.

Un exemplu superb de activare de prima clasa. Abia astepti meciul de pe 21 intre Real si Milan, DAR prietena te roaga sa mergi la un concert de muzica clasica si poezie. Si te duci. Ca deh. DAR acolo...

Viral cu activation

Astia mint. Incercati si voi ca sa va convingeti ca nu e asa! Via Illegal Advertising.

Aveti si ceva mai putin... negativ?

NU!

Idei proaspete avem!

Via BestAdsOnTV.

Beyonce 100 Single Ladies Flash-Mob

Pe cand si pe la noi?

Pentru ca imi place.

Nu, n-are legatura cu criza. Via.

Greenpeace & copilasii

100 child-sized ice sculptures sit in Beijing’s Temple of Earth to represent the 1 billion lives that will be lost in Asia due to water shortages caused by climate change. The art installation marks the launch of the TckTckTck Campaign, a campaign that works to raise awareness of the importance of a fair and ambitious agreement at the upcoming United Nations Copenhagen Climate Summit, taking place from December 7 to 18, 2009, where world leaders will gather to establish a plan to protect the world’s population from climate change.

Via. Via.